Welcome to Studio Roccoco,
home of brand alchemy
As a creative designer and brand specialist, I developed the brand alchemy method to captivate the subconscious mind through the visual language of branding. This approach is a powerful formula, based in psychology that unifies the most important ingredients of a brand’s personality, forging the perfect identity. When used, this transformative process elevates confused, inconsistent and outdated brands into the market leaders they were born to be.
Expert in brand elevation
Brand Alchemy
Brand review & strategy
Brand story
Brand personality
Brand naming
Tone of voice
Design services
Visual identity
Web & digital
UX design
Retail interiors
Marketing / packaging / promo
Consulting services
Creative direction
Brand guardianship
Onboarding
Brand / design training
Art direction & styling
How does brand alchemy elevate a brand?
Brands that truly excel are those that focus on establishing strong connections with users beyond the utility or function of their product or service. These brands have honest and authentic values, an ethical or purposeful origin story and a clear understanding of their user experience. The brand alchemy method uses these essential insights to shape the brand image using brand psychology as the visual tool with which to communicate.
Become your own brand expert
Courses for designers & entrepreneurs
Whether you are a business owner or a designer, Roccoco has tailored courses designed to teach the brand alchemy method as well as other modalities employed by a brand specialist that can supercharge your brand projects. Explore the mini masterclasses for quick and free access to expert branding tips and tools, or check out the starter courses to master the basics of branding. Elevate your brand knowledge and get started today!
What are the benefits of brand alchemy?
The brand alchemy method goes beyond surface trends and jargon, identifying a brand’s unique position to stand out in a crowd. It taps into a brand’s distinctive attributes, values, and the subconscious preferences of its audience. This magic formula defines a brand’s tone of voice, personality and visual communication to create strong connections with audiences on a semantic and emotional level.
Join a brand alchemy workshop
Brand alchemy workshops
I offer seasonal workshops for individuals who thrive on feedback and guidance, where you can discover the brand alchemy method. Attendees will also receive support in applying their knowledge to their own businesses, resulting in stunning designs tailored to their brand. Additionally, I can develop customised workshops to meet the specific needs of teams and groups.
One to one brand alchemy
Let's work together on your branding
If you're looking for a creative brand specialist with expertise in brand psychology to assist with your project, feel free to reach out. I also offer support in brand strategy and development, along with onboarding sessions for teams before rebrand transitions. For more details on collaborating with me and to download a client guide, explore working with me or view my portfolio of work.
