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Welcome to Studio Roccoco,
the home of brand alchemy

As a creative designer and brand specialist, I use Jungian-based brand psychology to captivate audiences through the visual language of branding. This powerful formula which we lovingly call "Brand Alchemy" helps to unify the most important ingredients of your brand’s personality and values, this creates the ideal brief to deliver the perfect identity for your intended audience. 

About
Services

Helping you build your brand

Expert in brand elevation

Brand Alchemy

Brand review & strategy

Brand story

Brand personality

Brand naming / Personal brand

Tone of voice

Design services

Visual identity

Web & digital

UX design

Retail interiors

Marketing Campaigns

Consulting services

Creative direction

Brand guardianship

Onboarding

Brand / Design training

Art direction & styling

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How does brand alchemy elevate a brand?

Brands that truly excel are those that focus on establishing strong connections with users beyond the utility or function of their product or service. These brands have honest and authentic values, an ethical or purposeful origin story and a clear understanding of their user experience. The brand alchemy approach uses these essential insights to shape the brand image using brand psychology as the visual tool with which to communicate.

What is brand psychology?

Brand Psychology - Colour Associations

Resource library

Check out the resources page, a treasure trove of brand tools and articles, designed to empower creatives and business owners to boost their branding skills and explore the fascinating world of brand psychology.

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What are the benefits of exploring brand alchemy?

The brand alchemy approach brings expertise long since used by huge corporations to the smaller businesses who are ready to alchemise their brand presence. It eliminates the lengthy and costly back and forth that so often happens when a brand has not yet been explored and defined. It taps into a brand’s distinctive attributes, values, and the subconscious preferences of an audience. It defines a brand’s tone of voice, personality and visual communication style in order to create strong connections with audiences.

Would you like to work with me?

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Let's work together on your branding

With a career history working with big names like Warner Bros and Ralph Lauren, I now prefer to work with small businesses looking to make a mark in their industry. I also offer support in brand strategy and development, along with onboarding sessions for teams before rebrand transitions. For more details on collaborating with me and to download a client guide, get in touch or view my portfolio of work.

Where will you start your brand journey?
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Brand alchemy courses

Roccoco offers bespoke, one-off Brand Alchemy courses to suit your event or business. Courses are crafted to guide participants in conducting their own brand audit while learning effective tools to supercharge their branding. Get in touch with Fi to book a course.

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Workshops

Request a workshop, in-person or online. I offer small groups the opportunity to learn the brand alchemy approach. I assist participants in applying the methodology to their own business so that they can leave with stunning designs tailored to their brand.

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Collaborate on your project

If you're interested in working with me to rebrand your business or to collaborate on your creative project, please click the link below where you will find partner services and my client guide, as well as the ability to schedule a free consultation, or get a personalised fee estimate.

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